Apex Technologies Adds Jimmy Paschke as VP of Sales &

Apex Technologies, a distributor of cutting-edge high-performance European AV brands for the U.S. custom electronics integration market, announces that custom AV industry veteran Jimmy Paschke will be its new VP of sales & marketing.

The distributor says that the move helps reinforce Apex Technologies’ commitment to growth while maintaining its high level of service.

“With this move, we are really investing in our sales channel. Jimmy will work directly with the sales reps to drive business, while I will continue to focus on dealer sales and support,” says Ryan Donaher, owner of Apex Technologies U.S.

“We think this is a pretty awesome recipe for success. Quality of service is our top priority, and hiring Jimmy allows us to maintain that quality while managing rapid growth. He has one of the best reputations in the business for that, and his mentality aligns perfectly with our company culture and that of all Apex brands.” 

Paschke comes to Apex most recently from power conditioning and protection specialist SurgeX, where he was director of sales for many years.

His expertise in the custom AV channel runs deep, having previously held various director of sales positions at prominent AV and custom integration channel companies including Core Brands and Panamax, as well as sales management positions at D&M Holdings and Kaleidescape.

Paschke also served on the board of buying group Azione Unlimited. 

Apex’s ever-growing portfolio of brands includes Display Technologies, Meridian Audio, TPI Cinema, Light Walls, NexGenTec, All In Sports, CATS – Complete Acoustic Treatment System, and, most recently, HD Anywhere.

“Apex has experienced strong growth in the last two years in both sales and the expansion of its portfolio. We have some of the best sales reps and dealers in the world, and the synergy of our brands has yet to be fully realized,” Paschke enthuses.

“We will present opportunities that will excite our sales channel and in turn energize our dealers. It’s an exciting time, and I’m happy to be a part of it.”

Atlanta-based Apex Technologies was founded in 2020 by Donaher, Neil Davidson, and Simon Ridley and quickly established its presence in the U.S. and Canada with the addition of brands such as Meridian Audio.