11 Resources For Recruiters On How To Leverage CRM

11 Resources For Recruiters On How To Leverage CRM

If it’s one thing that’s plagued the Recruiting industry for decades, its visibility on Google. While there are many articles online about optimizing your landing pages, integrating with various CRMs and job posting platforms,  most of them have been written in the past 5 years or so. That being said, if you’re still asking “How can I improve my CRM strategy?” then keep reading! Below we have compiled a list of resources that will help you get started with improved CRM strategies.

Google Cloud Structures

With the recent launch of Google Cloud Structures, recruiters now have a new way to manage their candidate’s information. While there are some benefits to basic CRMs, like being able to assign tags to your candidates and keep track of their information in one centralized location, Structures is the first step to full-scale CRM. They’ve launched it with a handful of features, but with an eye on the future. With Structures, you can assign a job title to each candidate, so you instantly have a list of job titles related to the role. And you can assign tags to help you find specific candidates when you need to reach out to them specifically.

Google Calendar For Meetings

Meetings are a critical aspect of any recruitment process. Unfortunately, they are often over-looked or forgotten about completely. These meetings are absolutely necessary for making contact and being able to build relationships with potential candidates. But meetings also have a number of risks when it comes to human behavior. If people are distracted during meetings, they are more likely to miss out on important information, take time away from the meeting, and sometimes even miss important deadlines because of meetings. Google Calendar is one of the most popular tools in the world, used by millions of people every day. It’s easy to integrate with various programs and has the capacity to be used across multiple devices. This is great for getting your team organized and on track.

Google Docs for Collaboration

The fact that Google has launched a collaboration tool is a massive sign that they are serious about disrupting the status quo. While there are a number of options available to teams that want to collaborate, few have been launched with the same intention as Google Docs. Google has wanted to make a tool that can replace email for collaboration for a long time. But, until now, they haven’t had an option for teams who want to work together online. Google Docs has been around for a while now and is widely accepted as a great collaboration tool. It’s simple to use, comes with a variety of features and works really well across a range of devices.

Always Be Using Job Boards

There are many who look down on job boards and find it easy to forget their roots. Before there was an abundance of content available on the internet, recruiters would use job boards to place ads, set up interviews and even find candidates. Job boards still serve a very important role when it comes to finding new leads, especially if you’re just starting out. However, they are also a great source of information when it comes to improving your CRM strategy. There are many great websites out there that offer job boards, including Indeed, Career Builder, and Jobs Wise. You can also try using niche job boards, since there are a variety of niche boards out there.

Utilize Video for Interviews

Interviews may seem like the type of activity that is best done face-to-face, but you’d be surprised at how many companies use video interviews now. This is a great example of how you can take advantage of the CRM that Google has provided to you. There are many benefits to using a video for interviews, such as the ability to send the same candidate to many interviews or get more information from the candidate by watching their video. Google also has many tools that can help you track the effectiveness of your video interview strategy. With video interviews, you can get more information from the candidate and send them on interviews with less effort.

Track and Automate Everything You Do

CRM for recruiters are great at keeping track of your various leads and contacts, but they’re even better at automating the tracking. This means that you can now set up programs to send emails, schedule emails and more. They even have the ability to work with different types of software, so you can track source of leads, manage campaigns and more. These CRMs can even connect with other platforms, like job boards, so they can be used as a single source of information. Automating everything you do makes a lot of sense to anyone looking to increase the effectiveness of their CRM strategy. It can be a bit overwhelming at first, but it’s so worth it once everything is up and running.


The CRM software is one that can seem really daunting from the outside. That is why Recruiterfow are here, to help you get ahead. For all of the recruiters who are looking for a better way to leverage their CRM, this list will be a great starting point. These tools and strategies will help you improve your visibility on Google and see a boost in your recruiting efforts.